When starting out in your cleaning business, your first clients may be friends, relatives, or clients that you had while working for another cleaning service. To grow your business you need to expand your circle and gain new customers. Where do you look for potential clients? The following are practical ideas to find qualified leads.
— Join a networking or volunteer organization. Your community may have a chamber of commerce, Sertoma, Rotary, or other networking organizations. Joining and participating is one way to get businesses in the community to know about you and the services you provide.
— Become an authority. Conduct a survey or poll that offers marketing information and then publicize the results through press releases and websites. Another way to become an expert is to teach classes in a local community education program. Both ways will build recognition and hopefully demand for your services.
— Find a partner. Work with businesses that compliment your cleaning service. Think of pairing up with a carpet cleaning service, air duct service, or a business that cleans blinds. When your partner cannot supply a service they can refer the client to you and vice versa.
— Create an industry profile. Put together an informative speech or write an article about green cleaning, taking care of carpets, or another area you’re experienced in. Then put together a few promotional pieces to mail out to the local media.
— Buy banner ads in electronic media. Look for a website that targets your potential customers, such as your local chamber. This can deliver your information right to the businesses that need your services.
— Read your local newspaper. Your local paper will keep you informed about new businesses, expansions, and remodelings. These can all be prospective clients.
— Have a booth at a Business Expo. Most communities have some type of commerce and industry trade shows. Setting up a booth and having a sign up for door prizes is one way for people in the community to learn about the services you provide.
— Check your records. Have you lost clients? Were there potential customers who contacted you that you did not sign up for cleaning services? Circumstances may have changed and they might now need your services.
— Buy leads. You can buy prospect lists and mailing lists from various sources including local chambers, trade groups, professional organizations, and mailing list services. Some lists can be very specific and break down the leads to specific groups, while others (such as from a chamber) may include all the group members.
Growing your cleaning business and getting more clients will take some time, creativity, and perseverance. Devoting time into developing contacts and using the above ideas as guidelines you can grow your cleaning business and put your profits into the bank!